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December 12, 2011 by changescapeweb Leave a Comment

Jobs and Housing Are Top Issues in 2012 Election

Survey-ButtonIt’s hard to believe, but the 2012 election is now less than a year away! A recent article posted on Realtor.org provides survey results on the most important issues for the 2012 election.

HouseLogic Poll Finds Voters Driven by Jobs, Housing in 2012 Election

Washington, DC, December 09, 2011

A recent survey by Houselogic.com, the consumer website from the National Association of Realtors®, finds that jobs and the housing market will be two of the most important issues for voters in the 2012 election. Nearly one-third of respondents said housing will be the top issue on their mind when they head to the polls next November.

“We need to keep housing first on the nation’s public policy agenda, because housing and home ownership issues affect all Americans,” said NAR President Moe Veissi, Veissi, broker-owner of Veissi & Associates Inc., in Miami. “The results of this survey show that many Americans understand that.”

Respondents were asked “What issue area will have the greatest impact on your vote in 2012?” National security, healthcare, and energy/environment trailed housing and unemployment by wide margins:

  • Jobs/unemployment – 54 percent
  • Housing – 27 percent
  • National security – 8 percent
  • Healthcare – 4 percent
  • Energy/Environment – 2 percent
  • Other – 4 percent

With unemployment still high, it is easy to see why so many Americans are concerned about the job market. However, employment and the housing market are inextricably linked because economic growth and job creation cannot occur without a housing recovery.

Housing accounts for more than 15 percent of the U.S. Gross Domestic Product – it’s a key driver of the national economy. Home sales generate jobs. NAR estimates that for every two homes sold, one job is created. New spending on homebuilding products, furniture, and other residential investments also have a significant economic impact.

Some recent indicators show that the economy might be starting to rebound, with pending home sales rising strongly in October, according to NAR’s Pending Home Sales Index. However, any changes to current programs or incentives must not jeopardize a housing and economic recovery. Unemployment, consumer confidence and consumer spending will not rebound until a number of issues are addressed.

“NAR actively advocates public policies that promote responsible, sustainable homeownership, which will in turn support overall economic recovery,” said Veissi. “We want to ensure affordable, accessible financing; support tax policies that encourage homeownership; and help more people stay in their homes or avoid foreclosure through streamlined short sales.”

This HouseLogic survey shows Americans understand that a housing recovery is essential to the nation’s economic recovery, and many of those housing-related issues will be on the minds of voters in 2012.

HouseLogic is a free source of information and tools for homeowners from the National Association of Realtors® that helps homeowners make smart decisions and take responsible actions to maintain, protect and enhance the value of their home. HouseLogic helps homeowners plan and organize their home projects and provides timely articles and news; home improvement advice and how-to’s; and information about taxes, home finances and insurance. For more information on official contest rules and tips on how to make smart decisions and take responsible actions to maintain, protect and enhance the value of your home, visit www.houselogic.com.

The National Association of Realtors®, “The Voice for Real Estate,” is America’s largest trade association, representing 1.1 million members involved in all aspects of the residential and commercial real estate industries.

The Holidays are just around the corner!  This is the time of year for buying and selling real estate.  There are large numbers of homes at below-market prices & the Interest rates are hovering below 4% !!  The home sale numbers have been increasing every month this year since June.  It is never too early to start getting your home for next Spring also.  Contact Sandra Meranda for details today!

Photo courtesy of League of Women Voters of California

Filed Under: Consumer Behavior, Home Ownership

September 21, 2011 by changescapeweb Leave a Comment

10 Quick Facts About Consumer Behavior on Facebook

Facebook seems to be everywhere today.  The number of users and the amount of time that they spend on Facebook is amazing.  So with all the focus on Facebook, especially on eve of f8 – The Facebook Developers Conference – and all of the major announcements that are expected, it is important to consider how customers really behave on Facebook and how they interact with brands.

The  study,  conducted by Constant Contact and research firm Chadwick Martin Bailey, analyzed the behavior of 1,491 consumers ages 18 and older throughout the United States and revealed a number of details about how people interact with brands on the world’s largest social network.

Most people Like a business or brand on Facebook because they are either a customer, or they are looking for a discount or promotion.

Most participation with a brand is passive – by reading the news feeds.  Only about 30% share experiences and news, or post about the brand.

Over three-fourths of people have never unliked a brand, with people over 35 more likely to remain a fan.

The study also pointed to a number of encouraging stats for businesses, including:

  • 56% of consumers said they are more likely to recommend a brand to a friend after becoming a fan on Facebook
  • 51% of consumers said they are more likely to buy a product since becoming a fan on Facebook
  • 78% of consumers who “Like” brands on Facebook said they “Like” fewer than ten brands

I’d love to know your thoughts on your personal experiences with Facebook, either as a brand or a consumer!

10 Quick Facts You Should Know About Consumer Behavior on Facebook

View more presentations from Constant Contact

Filed Under: Consumer Behavior, Facebook

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Berkshire Hathaway HomeServices Alliance Real Estate, St. Charles
2171 Bluestone Dr.
St. Charles, MO 63303

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